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As wine lovers, husband and wife, Russell and Gabi were frustrated at being restricted by high alcohol volume of wine and generally unsatisfied with alcohol free wine alternatives.
As entrepreneurs and Business Change Project Managers, they previously founded a successful wine tasting events and retail company (Sip it Wine). Following feedback from 10’s of thousands of clients on the limitations of alcohol strength, it was apparent that they weren't alone.
They set out to use well loved grapes and partnered with incredible producers in arguably the best wine regions in the world, Bordeaux.
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